Indian tennis stars Mahesh Bhupathi and Sania Mirza became the first Indian pair to win a grand slam mixed doubles title at Australian Open 2009 sponsored by Kia Motors at Melbourne. For Bhupathi, Australian Open mixed double victory was his 11th grand slam title while Mirza celebrated her first success at this level. It’s been a bit of emotional rollercoaster for both Sania and Bhupathi.

Kia’s Association with Australian Open

The Australian Open’s prime sponsor, Kia, has been partnering with the Australian Open to help raise its brand awareness and provide added momentum to advance it into one of the leading global automotive brands. Since its first partnership with the Australian Open in 2002, Kia Motors is once again thrilled to come back to the Australian Open as the Major Sponsor in 2009. Meanwhile Kia Motors has reaffirmed its commitment to the Australian Open Championship for the next five years and is expected to play a key role to promote and support the players as they strut the “world’s biggest stage”.

Read the rest of this entry »